Handcart Ad Board Project, CCLIM
Overview
CCLIM is a social venture that attaches advertisements to self-developed, safe, and lightweight carts, generating additional income for elderly waste collectors.
- One of the projects from Enactus SNU
- Student-led Social Startup Incubator
Visual Content Design
Advertising Management for Areas Outside Seoul
Busan, Gwangju, Daejeon, Daegu, Incheon
2020. 08 - 2021. 08
Adobe Illustrator, Figma
About CCLIM
The handcart ad board project, CCLIM, is an innovative social enterprise model designed to support the economic independence of elderly waste collectors and improve public perception of their work. This project operates by attaching advertisements to carts used for waste collection, generating ad revenue, which is then distributed to the elderly collectors.
Project Overview
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Social Value of the Project
Elderly waste collectors, whose average monthly income is approximately 240,000 KRW, are provided with additional advertising income to improve their financial stability.
By attaching advertisements to the carts, the project aims to reduce negative stereotypes about elderly waste collectors and boost their self-esteem.
Achievements of the Project
To date, 433 elderly collectors across 34 regions nationwide have received free, lightweight, and safe carts.
Approximately 4.7 billion KRW in wages have been paid to the elderly collectors, providing tangible economic support.
Elderly waste collectors and their handcarts adorned with various advertising boards
My Role and Achievements
As an advertising manager,
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Managed communication and collaboration between advertising clients and welfare centers in my assigned regions.
Below is a selection of the advertising clients and welfare centers I collaborated with.
- Secured 6 contracts and executed the advertisements efficiently.
- Successfully expanded into two new areas by recruiting welfare centers and establishing agreements.
1) Namdong-gu, Incheon (link to a related article)
2) Gijang-gun, Busan (link to a related article)
Namdong-gu, Incheon Gijang-gun, Busan
As a visual content designer,
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Planned and managed the website
redesign project. - Designed advertisements for SK Telecom, Small Enterprise and Market Service (SEMAS), etc. to be displayed on cart ad boards.
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Produced the Univ EXPO participation video
, incorporating interactive elements to enhance engagement.
Media interviews I participated in :
- Major Media Article
"We Are No Longer 'Elderly Picking Up Trash'", Kookmin Ilbo
- YouTube
"Seoul National University Students' Cart Advertising Business Idea.", Samgong Channel
My activity photos
Takeaways
As a business major, I often pondered how business principles could be applied not only to generate profits and enhance shareholder value but also to create a positive social impact. This line of thinking ultimately led me to the CCLIM project.
Through this project, I gained invaluable experience in business-oriented problem solving, collaborating with various advertisers and welfare organizations, and navigating partnerships. At the same time, I had the opportunity to work closely with elderly waste collectors, a socially vulnerable group, visiting recycling centers weekly to inspect their handcarts and truly understanding their challenges.
This experience taught me the importance of empathy and the need to consider the perspectives of marginalized groups. It solidified my determination to always keep a broad perspective as I move forward, striving to ensure that no one is overlooked in society.